Welcome to the foundation series for email marketing so in this course we're going to learn how a mail works with your other channels to bring them up but
also to create a more loyal engaged customer we're going to talk through the terminology understand a little more about what is spam and how you can avoid getting on spam lists how to grow maintain your list and how to build the critical components of an email marketing campaign and then manage itand measure it so that you know you are hitting success.
Get Started With Email Marketing:
8 Things You Need to Do First
- Choose an email marketing service provider.
- Gather contacts for your email marketing list.
- Add your contacts into your email marketing account.
- Set up your welcome email.
- Create a reusable email template.
- Practice writing persuasive messages.
- Spend time on subject lines.
- Preview and test before you send.
Effectiveness
Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens 3 times faster than in social media. Statistically, there are indicators that show the growing potential of email marketing.
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